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3 Types of Affiliate Marketing in The iGaming Industry

Affiliate marketing is an effective way to spread the responsibilities of ‘’selling’’ a product or service to the consumer. Gambling operators in the iGaming industry use various affiliate marketing strategies.

Affiliates With No Direct Connection To The Online Casino Brand

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In this case, the affiliate marketer has no relation or direct connection to the online casino brand. This kind of affiliate may run PPC (pay-per-click) ads on their website promoting casino offers or bonuses.

For example, if someone is reading an article about computer games on a website, the affiliate marketer may include an affiliate link that links to an online casino. PPC ads can display top Griffon Casino offers as a suggestion to avid players in the hopes that they will log in to the online casino to claim free bonuses and rewards.

A Working Relationship Exists Between The Affiliate and The Online Casino

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When the affiliate marketer is in a partnership with the iGaming brand, then they have a close relationship with the gambling service being promoted by the affiliate. Prospective customers can rely on the expertise and first-hand experiences of the affiliate when accessing the casino games online.

The Affiliate Is In Some Way Related To The Brand Being Promoted

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This kind of affiliate marketing is for an audience who chooses to engage in sports betting while attending a sports event. The event may display the iGaming brand on banners or sports clothing, nurturing a relationship with online gamblers at the event.

Gamblers will depend on the credibility of the relationship that exists between the casino and the sports event.

Affiliate marketing helps to create a meaningful relationship between the business (online casino), the advertiser (affiliate), and the consumer (online gambler).